qualified health and wellbeing practitioners: this is for you...

Are you good at what you do but still not attracting the clients you want?

Join the masterclass

If so, this free live 2 hour masterclass will help you discover why - and what to do to fix it.

Can you relate to this?

You've paid the money
You've done the courses
You've defined your ideal client - maybe more than once
You've worked and refined your message
You've followed all the marketing advice
You're posting regularly, week in week out to be as visible as possible
But you're still not attracting enough of the clients you really want to work with

What if the message your client needs to hear isn’t the one you’re sending out?

If so, more marketing won’t fix it.

First, you need to diagnose the gap between what your audience needs to hear and what your marketing currently says.

And that’s precisely what this masterclass will help you do. Interested?

What you’ll discover in this masterclass:

Audit your own existing ideal customer and marketing message live in the session.
Learn about "The Alignment gap". This is the gap between what your audience needs to hear and what your marketing currently says.
Follow up session with a personal report identifying any misalignment between your ideal client and message.
The depth and detail needed to go way beyond demographics and psychographics into what actually makes your ideal client take action.

Sign up for the Next Client Connection Masterclass

You will leave with a clearer diagnosis of why your marketing isn't working.

You will also know what needs attention first.

In return, we ask you to participate fully and give us honest feedback.

You know you can help people

You have trained, developed your expertise and spent years helping clients.

But explaining the difference you make can be difficult.

Your website may describe what you do without making clear why it matters.

Your marketing may take time without producing enough useful conversations.

Yet there are still too many gaps in your diary.

The problem is not your ability.

It is the fit between your audience and your message.

More marketing will not fix the wrong message

You may think you need a better website, more content, another funnel or new technology.

But putting an unclear message in more places does not make it clearer.

Successful marketing is about putting the right message in front of the right audience, at the right time, using the right tools.

The tools come last.

First, know who you are trying to reach, what matters to them and what they need to hear.

Is your message fit for your audience’s ears?

Your message can be professional, accurate and authentic.

And still fail to connect.

It may explain your qualifications, methods and services.

But it may not reflect what your prospective client is thinking, feeling or trying to fix.

This creates what we call the

"Alignment Gap":

The Alignment gap

"the gap between what your audience needs to hear and what your marketing currently says"

When that gap is too wide, the right people fail to recognise themselves in your message.

They do not understand what you can do for them.

So they move on.

PRISM helps you find the gap

We examine two sides of your marketing foundation. The gap between your audience and your message.

AUDIENCE

How well do you actually understand your audience?

Do you have current, usable evidence about what they want, fear and have already tried?

Do you know their language, what builds trust and what stops them from taking action?

The

Alignment

Gap

MESSAGE

How well does your message use that understanding?

Does it help the right people recognise their situation and understand what you can do for them?

Does it build trust, help them make a decision and make the next step clear?

The aim is to identify what you know, what is assumption and where your message is missing the mark.

How effectively does your message use that understanding?

Does it help the right people recognise their situation and understand what you can do for them?

Does it build trust, help them make a decision and make the next step clear?

The aim is to identify what you know, what you assume and where your message is missing the mark.

Discover the way to attract your ideal client

Let us show you how to reduce the alignment gap between your audience and your message.

Yes, I'd like to register

Do it once. Get it right.

Once the foundation is clear, PRISM helps you build one complete core message.

Not a different message for every platform.

One clear message that can be adapted and used across your:

Website
Social Media
Networking
Emails

Networking
Presentations
Client Conversations
Elevator pitch

You can test it, learn from real responses and refine it without continually starting again.

The sequence is simple:

Imagine - Authentic Marketing without the hard sell

Many practitioners do not want to pressure people or force conversations towards a sale.

Good marketing helps the right potential clients make an informed decision.

It encourages the right people to buy, so you do not have to sell.

The result is better conversations that can naturally lead to a sale.

Meet your hosts

Chris Kent - leads the audience, strategy and message-development work.

He turns expertise into language the right people can understand.

Tania Jones - The Tech, Business Consulting, Systems And Process Automation.

She converts strategy into tech allowing you to focus on what you love.

Together, we help practitioners move from disconnected marketing activity towards a clear foundation, a stronger message and a simple way of putting it into practice.

We want to help you simplify your marketing and spend less time doing it.

After all, you did not become a therapist or practitioner to become a marketer.

The goal is simple:

Minimum Marketing. Maximum results.